JTBD Interview Guide
€19
€19
https://schema.org/InStock
eur
Yetvart Artinyan
Just because users talk doesn’t mean they tell you the job.
Conventional interviews surface opinions. JTBD interviews surface progress. This guide helps you structure conversations that reveal real struggles, desired outcomes, and the forces behind change – so you understand what people are really trying to get done.
Conventional interviews surface opinions. JTBD interviews surface progress. This guide helps you structure conversations that reveal real struggles, desired outcomes, and the forces behind change – so you understand what people are really trying to get done.
Zone
Problemize
Size
149 KB
Length
3 pages
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