Rethinking Innovation: Volume 1 – Why Efficiency Is No Substitute for Relevance

Rethinking Innovation

Why the Pursuit of Efficiency Is No Substitute for Relevance

This book is the starting point of a series that rethinks innovation from real-world practice.
Not a theory book. Not a framework paper. Not a buzzword collection.
It’s an honest, compact playbook for anyone who wants to understand why so many innovation efforts fail — and how to do it better.

Over the years, as a consultant, trainer, and co-creator, I’ve seen teams work hard, optimize processes, and roll out new tools — yet make little real progress.
The problem is rarely a lack of ideas.
It’s a lack of relevance.

This book shows

• why efficiency without direction is dangerous,
• why innovation is more about mindset than process, and
• how to start aligning your organization toward impact instead of activity.

Volume 1 is free.

It’s your entry point into the world of Innovation Zones — a book series that takes you step by step from the first problem definition to a working business model.

Perfect for:

• intrapreneurs driving change inside organizations,
• founders building relevant products,
• and leaders who want to understand what real innovation capability looks like.

📘 Download the book for free and begin your journey through the Innovation Zones.