Rethinking Innovation: Volume 2- The Twilight Zone – Where New Business Ideas Emerge

Book 2 – The Twilight Zone of Innovation

Why Good Ideas Get Stuck in the Fog – and How to Turn Them into Real Opportunities

This book takes you to the place where innovation most often stalls: the Twilight Zone.
That in-between space where impulses, trends, and technologies must first become real opportunities—before they can grow into solutions.

No classic ideation manual. No buzzword battle about disruption.
Instead, a precise playbook to help you gain clarity in uncertainty.

Across many projects, I’ve seen teams lose themselves in workshops, chase ideas driven by hype, and fail at the critical point: they don’t translate early signals into real, testable opportunities.

This book shows you

• how to tell the difference between a trend, a fad, and a genuine market signal,
• why early clarity about relevance is worth more than a hundred ideas,
• and how to build an opportunity framing that guides you safely through the twilight.

Book 2 helps you not to fear the Twilight Zone—but to use it.
It’s your toolkit for the early fog of innovation—where new markets begin to form long before they’re visible.

Perfect for:

• Intrapreneurs who want to turn weak signals into early opportunities,
• Strategists who seek to understand innovation beyond roadmaps,
• Teams who want to learn how uncertainty turns into insight.

📘 Step into the Twilight Zone with Book 2 – and learn how to make the unclear work in your favor.