Rethinking Innovation: Volume 3 - Problemize Zone – Understanding Job Performers and Their Jobs

Show your interest in Volume 3 and drop me a message to find out when it’s coming out.hello@artinyan.com

Thanks,
Yetvart

Volume 3 – The Language of Jobs

How to understand what people are really trying to achieve – and make innovation relevant again

This book takes you to the core of what innovation is truly about: understanding.
Not markets, personas, or target groups – but the jobs people are trying to get done.

No theoretical framework. No endless canvas templates.
Just a precise playbook that helps you speak your users’ language – before you start building solutions.

Over the years, I’ve seen countless companies work on symptoms: improving features, optimizing design, digitizing processes.
And yet, they fail to grasp what real progress means to their customers.

This book shows you

• how to observe what people actually do – not what they say,
• how to identify functional, social, and emotional jobs,
• and how to turn these insights into a foundation for real relevance.

Volume 3 helps you shift your thinking – from solutions to context and progress.
It’s your compass to make the invisible visible: the motives that drive behavior and decisions.

Perfect for:

• Innovators who want to truly understand their users,
• Product teams focused on relevance rather than features,
• Strategists who redefine markets from the human perspective.

📘 Start with Volume 3 – The Language of Jobs – and learn to make innovation human again.